Omnichannel Platform for a Home Appliance Group
source:Customer Cases /
time:2023-09-15
The customer is a home appliance group where the web store, physical stores and several marketplaces operated separately, with inconsistent membership benefits and inventory, making promotions hard to coordinate.
The team built an omnichannel platform that unifies products and membership and connects orders with inventory. Customers can order online and pick up in store, or buy in store with delivery from the web store. Loyalty points and coupons work across all channels.
After go-live, member repurchase rate rose 22%, cross-channel orders reached 35% of the total, and shared inventory reduced duplicate stocking.
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